Pimp your Profile (P3) - Super-Tight Taglines

This is PART THREE in a FIVE PART series. (Unlock PART ONE here.)


It was Mark Twain who once famously said…

“I didn’t have time to write you a short letter. So, I wrote you a long one instead.”

Being concise is hard! And most bios are short.

That’s why we devised three TEMPLATES, to help you find brevity fast!

Remember, it's YOUR profile. But make it about THEM.

Step One - Doctor on the Plane Test

Most small business owners do NOT have a clearly defined Target Audience.

I say, “Who is your Target Audience?”

You say, “Small Business Owners.”

I reply, “Like a Locksmith? Like a Pie Maker? Like a Lawyer? Like a Gym Owner? Like a Manufacturing Plant? Like a Call Centre Operator? How many staff do they have? None? Ten? One hundred?”

All these examples have different needs.

Plus, it’s hard for others to refer work your way if you’re attempting to serve anyone and everyone.

Another big mistake is confusing either a ‘need’ or a ‘mindset’ for an audience.

I say, “Who is your Target Audience?”

You say, “Anyone who needs a website” (aka ‘Anyone who needs my services’).

Or you might choose to describe a shared attitude or mindset like this: “I serve Socially Minded Female Entrepreneurs.”

How do you intend to find these people? How will other people be able to refer you? (Unless they can read minds!!?)

So, that’s why we created the…

'Doctor on the Plane Test.'

It goes like this…

If you said, “Is there a Doctor on the Plane?” who stands up? The doctors, and only the doctors.

If you said, “Who on the plane is passionate about wellness?” what happens next?

You end up with a bunch of confused-looking passengers.

So, now it’s your turn…

“Are there any [YOUR TARGET AUDIENCE] on the Plane?”

Do they self-identify? Are they likely to immediately think, “Yes, that’s me!

Could other people refer them? Are others likely to think, “I know a few [agency owners]?”

Step Two - Complete this Clarity Booster.

Now, what do YOU do... for THEM?

“I thought I was in the business of [WHAT YOU DO.]
But all my clients really want is [FIST PUMPING MOMENT].”

So, for me, I might say…

“I thought I was in the business of Training, Consulting and SaaS Solutions.”

But, of course, that’s so boring!!

“But all my clients really want is more visibility, more authority, more leads, more meetings, better quality clients… the recognition they deserve!”

The latter half of this Clarity Booster helps you truly identify what a client actually wants from you. (And that’s not what you do!)

Again, it’s much easier to identify FPMs (Fist Pumping Moments) and use ‘their’ language when you know the Target Audience.

For example…

“I thought I was in the business of coaching architects. But all my clients really want is to win bigger tenders and recurring projects.”

The FPM can be structured to match the greatest and most desirable needs of the audience.

Step Three – Tackle your Tagline

This is the first set of words people will read on ANY of your social media profiles.

So, if you are able to call out your audience, and their headaches, they will pay attention.

Now it’s your turn…

“I help [TARGET AUDIENCE] get [OUTCOME].”

This will not only community what you do and how you can help quickly, it will also help the right people find you via search engines. Did you do it? Great! Very cool!

What next? Build your Bio, here.