Pimp your Profile (P4) - Build your Bio
By making your Bio about the needs of your audience (rather than what you ‘do’), you are more likely to be found by search engines, attract more Followers and better quality clients.
This is PART FOUR in a FIVE PART series. (Unlock PART ONE here.)
Some platforms, like LinkedIn and B2B Hub, provide much greater flexibility to wax lyrical. Indeed, you could share your entire life story and business history, if you wanted to.
("It was at age 11 when..." Ugh!)
This is a double-edged sword.
Just because you can use more words, should you?
Definitely not.
Try this simple three sentence structure instead...
- “You know how [TARGET AUDIENCE] + [COMMOM SHARED HEADACHE]?”
- “That’s why, we provide [OUTCOMES] + [FEELINGS].”
- “In fact, recently [KICK BUTT CASE STUDY].”
Then, introduce your Call-to-Action.
For example…
‘As a consultant, do you sometimes struggle to generate leads from social media? Sure, social media is fun but is it failing to help you grow your business? Would you like access to proven frameworks that are super easy to implement, often within minutes? If your social media bios could collect leads, every day, on autopilot, how would that make you feel? Ecstatic! Steve Rosenbaum applied the strategies in this document and collected 30 new leads in 30 days.’
That technique is called the Gaddie Pitch. It’s amazing. Google it.
By making your profile about the needs of your audience (rather than what you ‘do’), you are more likely to be found by search engines, attract more Followers and better quality clients.
What next? Pimp your Pic, here.
